
Sir Robert McAlpine and Benoy brought in JP Productions to design, build and install specialist bracketing for all internal advertising.
The Bullring Partnership commissioned JP Productions to produce and install all banner work.
Allison Werret,Marketing Comunications Manager for the Bullring, said: "We chose a specialist company like JP Productions because of their innovative approach. The exciting images they have created and their forward-thinking methods of installation and materials match the ground breaking new retail environment."